From Search to Sale
How AI drives consumer discovery and retail spend

This report reveals a significant gap between consumer behaviour and retailer investment in search strategies.

While consumers heavily rely on search engines for product discovery and research, many retailers are overlooking opportunities to fully harness AI-enhanced search marketing.

Download now

Section 1: A fragmented attention economy

Looks at today’s complex retail landscape, highlighting how consumer attention is dispersed across various channels, and the pivotal role digital platforms and search engines play in driving product awareness.

Read now

Section 2: The power of search and decoding the path to discovery

Examines the influence of search engines across the entire customer journey and the importance of tailoring online search strategies to different consumer cohorts; and also explores leveraging the hidden power of product data.

Read now

Section 3: Strategies for search success - Harnessing AI for next generation customer engagement

Focuses on how AI can help retailers future-proof their marketing strategies, offering actionable insights on integrating AI to personalise content, optimise ad spend, and enhance pre-purchase consumer engagement.

Read now

From Search to Sale How AI drives consumer discovery and retail spend

Section 1: A fragmented attention economy

Section 2: The power of search and decoding the path to discovery

Section 3: Strategies for search success - Harnessing AI for next generation customer engagement

Download now

From Search to Sale
How AI drives consumer discovery and retail spend