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A CMO Playbook

The Retail CMO’s Guide to Using AI in 2024

In the ever-evolving landscape of retail, staying ahead of the curve is paramount for CMOs seeking to drive success in the digital era. "The Retail CMO's Guide to using AI in 2024" is a comprehensive eBook tailored to empower marketing leaders with the knowledge and strategies needed to harness the full potential of advanced AI and machine learning  technologies in eCommerce performance marketing. As the retail industry undergoes a transformative shift, this guide serves as an invaluable resource for CMOs aiming to navigate the intricacies of AI implementation and emerge as trailblazers in the competitive world of digital commerce.



of marketing leaders

think their AI adoption could improve.


of available data

is utilised by retailers.



in customer spending using Upp.AI.

Take a look...


Stay ahead of the technology curve in 2024

The modern CMO needs to know how AI tools work, where the current missed opportunities lie, and how AI can be integrated into their marketing strategy. As experts helping businesses with precision-engineered performance marketing, we can walk you through the answers.

The whitepaper unveils:

  • How AI and automation catapulted into our lives.
  • How to make AI work with your marketing strategy.
  • Claw back the cash opportunity in Google Shopping with AI.
  • Putting AI and automation into practice.

Want more AI resources from Upp?

Visit our AI Resource Hub,  packed with valuable insights that explain the impact of AI on performance marketing. From webinars to articles, delve into a wealth of knowledge that will shape the trajectory of your PPC endeavors. Here's a sample of some of the content, Marketing Exec, Arran Roberts, sharing his experience of adopting Upp's AI platform to manage his Google Shopping campaigns


Why Upp


Increase in profitable revenue within 90 days.


Revenue generated.


Actions taken on Google Shopping per week.


Products (SKUs) optimised & managed by Upp.

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