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AI in eCommerce Resource Hub.

As a senior leader in an turbulent economy, there have never been so many issues to think about, and the emergence of new AI tools every day can be hard to stay on top of.

GenAI services like ChatGPT and Midjourney have become invaluable to marketers, however, the power of Adaptive AI is getting missed in this noise. You can make a significant difference to your bottom line by feeding powerful data to Adaptive AI (Machine Learning) tools like Google Ad’s Performance Max.

AI will become your PPC Team's Unmissable Asset. In the dynamic realm of digital marketing, AI is not a threat but an indispensable tool. It elevates your team's capabilities, providing a strategic edge that drives success. Our Resource Hub is designed to guide you through this paradigm shift.

Our curated webinars and articles delve into the impact of AI on performance marketing. From real-world case studies to expert insights, the Resource Hub is your gateway to staying informed and unlocking the full potential of AI for your PPC endeavours.

Upp. are the developers of one of the leading AI platforms for Google Shopping and we have leveraged our know how to help keep you informed and ahead of the game.


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Drew Smith, Co-founder of Upp, is joined by Author and Retail Analyst Natalie Berg, and Head of eCommerce and Digital Marketing, Arran Roberts, to discuss how AI will have a huge impact in Performance Marketing in the near future and to look back at the previous Black Friday - "the best ever" according to Arran, thanks to AI.

This time, Drew is joined by Author and Retail Analyst, Miya Knights, and retailer CMO Aron Cody-Boutcher, to discuss how AI and automation can help deliver profitable online sales during Black Friday and other peak shopping periods.

eBooks and White papers

A CMO Playbook

The Retail CMO’s Guide to Using AI in 2024

In the ever-evolving landscape of retail, staying ahead of the curve is paramount for CMOs seeking to drive success in the digital era. "The Retail CMO's Guide to using AI in 2024" is a comprehensive eBook tailored to empower marketing leaders with the knowledge and strategies needed to harness the full potential of advanced AI and machine learning  technologies in eCommerce performance marketing. As the retail industry undergoes a transformative shift, this guide serves as an invaluable resource for CMOs aiming to navigate the intricacies of AI implementation and emerge as trailblazers in the competitive world of digital commerce.


The Path to Profitable Online Sales: Unlocking Profitability with Google Shopping

Are you ready to unlock the secrets to profitable online sales during the retail 'Golden Quarter' and Black Friday? Discover advanced strategies and exclusive insights tailored for PPC, Marketing, and E-commerce teams focused on Google Shopping success.

The whitepaper provides expert insights from Miya Knights, a retail technology expert, who highlights the need for prioritising metrics like ROAS, TACoS, and RepOOS% during the Golden Quarter and how AI-driven tools can help retailers make data-driven decisions.

Just share a few metrics about your current Google Shopping account to download this resource.




How AI in eCommerce helped drive this year’s Black Friday sales

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AI in Retail: Debunking ChatGPT Security Myths for Marketing and Tech Leaders

Read Article


3 Advanced Google Shopping Management Strategies You Need This Golden Quarter

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Speak to an Expert

Book a Google Shopping Consultation

Having digested all this information, you will probably have lots of questions. Alternatively, you may simply wan't to undestand if AI can enhance your Google Shopping performance. Either way,  why not book a meeting with one of our experts to see how you can enhance your Google Shopping strategy and drive better results?

ECA23 Winner_1200 Best eCommerce Support Business (25 to 100 employees)

Trusted by global brands and retailers

  • Charles Tyrwhitt
    £1.5m additional revenue
  • Poundshop
    27% increase in revenue from Google Shopping
  • Nordgreen
    225% increased advertising profitability