As a senior leader in an turbulent economy, there have never been so many issues to think about, and the emergence of new AI tools every day can be hard to stay on top of.

GenAI services like ChatGPT and Midjourney have become invaluable to marketers, however, the power of Adaptive AI is getting missed in this noise. You can make a significant difference to your bottom line by feeding powerful data to Adaptive AI (Machine Learning) tools like Google Ad’s Performance Max.

AI will become your PPC Team's Unmissable Asset. In the dynamic realm of digital marketing, AI is not a threat but an indispensable tool. It elevates your team's capabilities, providing a strategic edge that drives success. Our Resource Hub is designed to guide you through this paradigm shift.

Our curated webinars and articles delve into the impact of AI on performance marketing. From real-world case studies to expert insights, the Resource Hub is your gateway to staying informed and unlocking the full potential of AI for your PPC endeavours.

Upp. are the developers of one of the leading AI platforms for Google Shopping and we have leveraged our know how to help keep you informed and ahead of the game.

In the ever-evolving landscape of retail, staying ahead of the curve is paramount for CMOs seeking to drive success in the digital era. "The Retail CMO's Guide to using AI in 2024" is a comprehensive eBook tailored to empower marketing leaders with the knowledge and strategies needed to harness the full potential of advanced AI and machine learning technologies in eCommerce performance marketing. As the retail industry undergoes a transformative shift, this guide serves as an invaluable resource for CMOs aiming to navigate the intricacies of AI implementation and emerge as trailblazers in the competitive world of digital commerce.

The Path to Profitable Online Sales: Unlocking Profitability with Google Shopping

Are you ready to unlock the secrets to profitable online sales during the retail 'Golden Quarter' and Black Friday? Discover advanced strategies and exclusive insights tailored for PPC, Marketing, and E-commerce teams focused on Google Shopping success.

The whitepaper provides expert insights from Miya Knights, a retail technology expert, who highlights the need for prioritising metrics like ROAS, TACoS, and RepOOS% during the Golden Quarter and how AI-driven tools can help retailers make data-driven decisions.

Just share a few metrics about your current Google Shopping account to download this resource.