Unlock the power of Performance Max with Adaptive AI.
As a senior leader in an unsettling economy, there have never been so many issues to think about, and the emergence of new AI tools every day can be hard to stay on top of.
The uptake on GenAI like ChatGPT and Midjourney has become marketers best friends. However, the power of Adaptive AI is getting missed in this noise. You can make a significant difference to your bottom line by feeding powerful data to Adaptive AI (Machine Learning) tools like Google Ad’s Performance Max and Upp’s inventory intelligence.
Do you really understand what AI can do for your Google Shopping?
Did you know you can use AI-driven decision intelligence tools to maximise profits from your Google Ad spends?
If the answer is no, then this webinar is for you. Join our expert panel to find out how your teams can leverage the power of AI to transform your Google Shopping strategy.
Meet the panel
Drew Smith
CEO & Co-Founder
Upp Technology Ltd
Drew is a technology entrepreneur with exceptional insights into retail data, eCommerce performance and innovation. The founder of Upp where he is at the forefront of the utilisation of AI in Performance Marketing.
Drew’s analytical mind and first principle thinking, combined with a commercial mindset and drive for continual improvement, formed the cornerstones for his success.
Natalie Berg
Retail Analyst, Author
NBK Retail
Natalie delivers valuable insights and analysis on the trends shaping the global retail sector, authoring two books on retail.
Natalie hosts the Retail Disrupted podcast and is a regular keynote speaker on the retail conference circuit. She is an objective TV and radio commentator with regular appearances on the BBC, Bloomberg and Sky News, and also writes a guest column for Retail Week and Forbes.
Arran Roberts
Head of Ecommerce & Digital Marketing
Michael Abakhan Limited
A senior marketing & ecommerce professional with over eleven years’ experience in a range of B2B and B2C marketing positions both in the North West and more recently the South East.
Having navigated Double Digit growth in 3 different Online Retailers Pre & Post Pandemic, Arran’s skills lie in Organic & Paid Search, CRO, Loyalty, Email, Social Media, Affiliate, Marketplace and Team Development.
Key Insights
Limitations of Google Shopping and why it's time to transition to Performance Max.
Explore the critical insight that Google Shopping/PMax lacks—a complete picture of your inventory: its sales performance through all channels; ever changing costs; availability.
Learn how Adaptive AI can complete the picture, offering a dynamic and comprehensive understanding of inventory levels in relation to consumer demands, and matching this to PMax's capability.
AI Trends to watch out for in 2024 in the retail industry.
The paradigm shift in Performance Marketing - From PPC experts to AI prompt engineers.
Amplify Your Google Shopping Returns With the Power of PMAX and Adaptive AI
-modified.png?width=250&height=250&name=Drew%20Smith%20-%20CEO%20Co-Founder%20-%20Upp%20-%20Landscape%20(1)-modified.png "Drew Smith CEO & Co-Founder, Upp")
.png?width=2000&height=333&name=ECA23%20Winner_1200%20Best%20eCommerce%20Support%20Business%20(25%20to%20100%20employees).png "ECA23 Winner_1200 Best eCommerce Support Business (25 to 100 employees)")
