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IRX 2023 | Stand F21

Uppercut your competition this year with a 27% increase in revenue...

The Upp team will be exhibiting and speaking at the IRX event in Birmingham on 24th and 25th May 2023. 

What is Upp?

Upp AI makes fast, smart advertising decisions in real-time and drives unparalleled profitability and performance on Google Shopping.  We help retailers sell more effectively, and provide control and certainty of outcomes. 

Our unique technology scales Google Shopping for growth, improves eCommerce performance, and often reduces retailers' costs. Clients enjoy a distinct competitive advantage from Upp’s automation and insights.  

Our results-focused platform drives ROAS, revenue, and profitability through your Google Shopping channel by putting your inventory data at the heart of its decision-making. Upp analyses SKU-level performance potential for you, using the richest real-time information, and adjusts Google Shopping campaigns aligned with business goals.

Upp's clients have seen an average revenue increase of 27% within the first 90 days and 56% within 12 months.

Our team of experts will be on hand at stand F21 to demonstrate how we can help you optimise your Performance Max campaigns. Reserve a slot to book some time with our team at IRX, and we will align our advice to your business.

Reserve a 15-min slot with one of our Google Shopping experts at IRX.

Haven't registered to attend IRX &eDX 2023? Click here to register for free.

Upp workshops

How to Make Google Shopping Work for You

Day 1: Workshop 2 14:00 - 14:45 
Day 2: Workshop 1 11 :30 - 12:15 

Managing multiple SKUs effectively is a challenge for PPC teams - with the amount of data that affects each SKU and the constant changes in auction dynamics. And ensuring that Google Shopping delivers the outcomes the business needs and provides the information that Digital Marketing Managers need to make, and be confident in their decisions is not easy.

So how can we work with the channel to improve these common frustrations?  

Upp manages 102M SKUs and analyses 7Billion data points on them each day, so we have a pretty unique view on these issues - and ways in which retailers can work with their Google Shopping channel to improve them.

This interactive workshop is a chance for retailers to focus on what matters to them most, to gain ideas on what to look for in their own channel, and tools to use to work with Google Shopping and improve its performance.

What will you learn from this workshop?
  • The issues with Google Shopping (as polled by retailers)
  • Gain a toolkit to take back to your business to make improvements
  • How to make Google Shopping profitable and scaled for growth
IRX 2023 Floorplan

IRX 2023 floorplan.

Meet our experts

Drew Smith - CEO Co-Founder - Upp

Drew Smith

CEO & Co-Founder, Upp

Technology entrepreneur with exceptional insights into retail data, eCommerce performance and innovation. 

Drew’s analytical mind and first principle thinking, combined with a commercial mindset and drive for continual improvement, formed the cornerstones for his success.  

His Thought Leadership is valued and his influence is rapidly growing and his concern for the future of online retail, led to the launch of the first decision intelligence software for eCommerce.

Iain Warwick - Senior Product Manager - Upp

Iain Warwick

Senior Product Owner, Upp

Iain builds amazing software solutions within agile teams. His inquisitive nature drives him to get to the root of customer needs, and he brings new ideas to solve problems. 

Passionate about customer experience, he helps customers make sense of the sea of data they are often confronted with.

Focused on the way retailers and brands put their data to use and take their products to market, Ian uses AI to provide real-time actionable insights for customers to improve their eCommerce. 


Ike Foulkes

Senior Product Owner, Upp

Ike is an exceptional Product Leader with 10 years of experience in building and scaling commercially successful products.
He led Uber's Supply Acquisition product strategy in London, before joining the NLP startup Tinkr as employee number 3, securing two successful funding rounds and a private exit, before joining Upp.

Now he's focused on transforming Google Shopping, using inventory intelligence gathered from all over the commerce ecosystem, to give customers a distinct competitive advantage with Performance Max campaigns.

Trusted by global brands and retailers

  • Charles Tyrwhitt
    £1.5m additional revenue
  • Poundshop
    27% increase in revenue from Google Shopping
  • Nordgreen
    225% increased advertising profitability
  • Nuku
    37% increase in sales volume
  • The Safety Supply Company
    50% ROAS improvement
  • Level Upp your google shopping
    Request a free Google Shopping audit >

Free Google Shopping Audit

Level Upp today.

Request your free Google Shopping account audit via Upp's intelligent machine-learning platform. If you're a brand or retailer spending over £10,000/month on Google Shopping, we can provide you with a detailed report on your account's performance.