From Search to Sale Webinar

From Search to Sale: Webinar

22nd May 2025 | 12:00- 12:45pm

Richard Lim, CEO at Retail Economics, and Steve Warrington, SVP of client and industry engagement at Upp.ai, will be discussing our latest research:

- Why search is retail's most powerful sales driver
- How shoppers search and how to track their behaviour
- How AI is optimising search, personalisation and ad spend
- How to unlock hidden insights in data to stay ahead
- What retailers should be doing differently based on these findings

Sign up for the webinar and get a free copy of the report.

From Search to Sale: How AI drives consumer discovery and retail spend

We recently published a report with Retail Economics which revealed a significant gap between consumer behaviour and retailer investment in search strategies.

While consumers heavily rely on search engines for product discovery and research, many retailers are overlooking opportunities to fully harness AI-enhanced search marketing. Richard Lim, CEO at Retail Economics, and Steve Warrington, SVP of Client and Industry Engagement at Upp.ai will be discussing the research on this live webinar.

What can you expect?

Opening presentation from Richard Lim on the report results
Fireside chat with Steve and Richard diving deeper into the findings and how retailers should adapt their strategies
Audience Q&A

Richard Lim

CEO, Retail Economics

Richard is Chief Executive Officer of Retail Economics, an independent economics research consultancy focused on the consumer and retail industry. Previously, Richard held the position of Chief Economist at the British Retail Consortium before heading up the Retail Insight and Analytics team.

Richard has a wealth of experience in data analytics, retail insight, economics and consumer research. He was voted as a Top Ten Voice for Linkedin for sharing his insights on the retail industry and is also voted a top retail expert by ReThink Retail for three years running, and a top 100 global voice about retail tech by RTIH.

Steve Warringtion

SVP of Client and Industry Engagement, Upp.ai

Steve Warrington has over 13 years of retail and digital marketing expertise, having worked with leading brands such as Wickes, Hackett, Dreams, and B&Q.

Now at Upp.ai, he leverages his deep retail knowledge and adaptive AI technology to help enterprise paid media teams unlock scalable success and embrace the transformative potential of Google Performance Max campaigns.