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Discover what is affecting your paid media performance with our free 90 second assessment

Answer 9 quick questions, get your Algorithmic Media Health score AND our best practice recommendations to improve your paid media performance.

Question 1

What is your website checkout experience?

Select all that apply

Question 2

How do you track and measure convesions from paid media activity? (e.g Google Ads)

Select all that apply

Question 3

Which bidding strategy do you use?

Select one

Question 4

Do you have detailed and accurate product information?

Select all that apply

Question 5

Do you know who you are directly competing with in Paid Media auctions?

Select one

Question 6

What elements do you collect data on?

Select all that apply

Question 7

How often do you collect data?

Select one

Question 8

How often do you analyse data?

Select one

Question 9

How often do you make data-driven optimisations?

Select one

Finished

Now get your results and suggestions

Is your
Algorithmic Media
Health Score
Generated by

Drop your email below to get a copy of your answers and our bespoke guide with instant improvement recommendations.

So, what is Algorithmic Media Health?


Google Performance Max (pMax) places a huge focus on factors of your digital footprint when running your paid media campaigns - we call this Algorithmic Media Health.

By understanding the elements pMax is analysing and monitoring we can identify how to optimise and skyrocket your Google Shopping campaigns.

Our brand-new Algorithmic Media Health methodology centres around key pillars that Google Performance Max uses to optimise ad placements; your website, the market and your platforms. We break these down further into 12 factors so you can get a comprehensive picture of what is affecting your paid media performance and more importantly how to improve.

Why it's important to know your score

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Develop a clear picture

Regularly checking your score gives you a clear picture of what is affecting your paid media performance

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Get actionable insights

Understand where you can make small adjustments to your set up to skyrocket your paid media success

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Unlock success

The more you improve and maintain a high Algorithmic Media Health score, the more your ROAS will improve

Factors Affecting Algorithmic Media Health

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Platforms

  • Product Feed
  • Google Analytics
  • Google Ads
  • Attribution

A robust data infrastructure will ensure your paid media algorithms are fed with high-quality accurate data, which will also feed back comprehensive insights to base optimisation decisions on. 

For example, tag management in Analytics and product feed optimisation (think relevant high-quality images, detailed descriptions etc) are crucial for algorithms to match your offerings with the right audiences effectively.

Get your score

Market

  • Pricing
  • Budget Planning
  • Forecasting
  • Competitive Health

Keeping a close eye on external factors affecting campaign performance will allow you to make fast data-driven decisions to continually maximise your ROI.

For example, assessing seasonal variations in demand when budget planning allows you to maximise visibility and revenue during peak periods. 

Get your score
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Website

  • Performance
  • SEO
  • Best Practices
  • Accessibility

A well-optimised site not only enhances user experience but also boosts your ad quality scores and improves search engine rankings. Strategic alignment between your ads, website content and SEO will maximise the impact of your paid media efforts.

Get your score

Paid Media AI Orchestration

Each pillar and component of course needs to be set up and running correctly to deliver high performing paid media campaigns, but there is also a lot of data and insight retailers need to collect, analyse and deploy to be able to skyrocket paid media performance.

This is where Paid Media AI Orchestration comes in, you need to:

  • Play to your strengths (like how a conductor adapts to their musicians talents) which in the context of Paid Media Campaigns means collecting and analysing as many data points as possible
  • Process this data to make accurate and timely data-driven decisions
Get your score
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How does it work?

1
Assess your Algorithmic Media Health
Answer 9 quick questions to get an initial idea of where your Algorithmic Media Health is at
2
Get your Upp.ai Recommendations
Get an instant download to start improving your score with our recommendations and best practices
3
Book an expert consultation
To continue your audit, book a meeting with one of our eCommerce consultants

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