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title: AI Readiness Report - Webinar & Download
image: https://insights.upp.ai/hubfs/Webinar%20graphics%20(2).png
---

![Untitled-design-(12)-2-1](https://insights.upp.ai/hs-fs/hubfs/Untitled-design-(12)-2-1.png?width=1551&height=286&name=Untitled-design-(12)-2-1.png)

## The AI Readiness Report

** A Blueprint for AI-Driven Paid Media Orchestration **

 AI is no longer optional in retail paid media - it’s becoming the backbone of profitable growth. But how ready are retailers to embrace this transformation?

 The report draws on insights from 200 senior marketing leaders across the UK retail, uncovering why a trust and readiness gap exists and how to close it.

** Download the report and on-demand webinar **

## **The AI Readiness Report**

 

In partnership with WBR Insights UK, we conducted comprehensive research to understand how retail marketing leaders are navigating the evolution of paid media in an AI-first world.

The study surveyed **200 senior executives responsible for shaping performance marketing strategy** at some of the most prominent and innovative retailers across the UK. Respondents included Chief Marketing Officers, Heads of Performance Media, Digital Marketing Directors, and Paid Media Managers - each with strategic oversight of multimillion-pound advertising budgets.

Key findings include: 

- How budgets for AI-first campaigns are shifting
- The new metrics redefining success beyond ROAS
- Friction points that limit AI’s full impact
- The evolving role of teams - from executors to orchestrators
- Why trust and transparency remain the biggest barriers to scale

The report provides a clear framework to benchmark your organisation’s AI readiness with expert insights from:

- [Nuno Miller](https://www.linkedin.com/in/nunomiller/), Former Digital COO, [N Brown Group](https://www.linkedin.com/company/jd-williams/)
- [Samantha Kibbler](https://www.linkedin.com/in/samantha-kibbler/), Head of eCommerce & Direct to Consumer, [Diageo](https://www.linkedin.com/company/diageo/)
- [Drew Smith](https://www.linkedin.com/in/drew-smith-8313ba82/), Co-Founder & CPO, [Upp.ai](https://www.linkedin.com/company/upp-ai/)
- [Stephen Warrington](https://www.linkedin.com/in/stephenwarrington/), SVP of Client & Industry Engagement [Upp.ai](https://www.linkedin.com/company/upp-ai/)

## ** On-demand Webinar: AI at the Heart of Paid Media **

 Our AI Readiness Report looked at where AI in media is driving growth, and where gaps in trust, readiness, and measurement are still holding retailers back.

 In this on-demand webinar, our panel of experts discuss and summarise these findings to uncover:   
 - How retailers can shift from execution to orchestrationThe changing role of teams in an AI-first environment   
 - Why new success measures beyond ROAS are shaping the future   
 - What these findings mean for retailers heading into peak trading

 Leave the webinar feeling confident about the practical priorities for retailers over the next six months.

** Webinar speakers: **

![Drew Smith - Headshot-1](https://insights.upp.ai/hs-fs/hubfs/Drew%20Smith%20-%20Headshot-1.jpg?width=1160&height=1120&name=Drew%20Smith%20-%20Headshot-1.jpg)

Drew Smith

CPO & Co-Founder, Upp.ai

<https://www.linkedin.com/in/drew-smith-8313ba82>

![Steve Warrington - Headshot (2)](https://insights.upp.ai/hs-fs/hubfs/Steve%20Warrington%20-%20Headshot%20(2).jpg?width=2000&name=Steve%20Warrington%20-%20Headshot%20(2).jpg)

Steve Warringtion

SVP of Client and Industry Engagement, Upp.ai

<https://www.linkedin.com/in/stephenwarrington/>

![Nuno Muller Headshot](https://insights.upp.ai/hs-fs/hubfs/Nuno%20Muller%20Headshot.jpg?width=400&height=400&name=Nuno%20Muller%20Headshot.jpg)

Nuno Miller

Former Digital COO, N-Brown Group

<https://www.linkedin.com/in/nunomiller>

![](https://dc.ads.linkedin.com/collect/?pid=59748&fmt=gif)