Why do you need Upp.ai?
Upp.ai is a fully AI-driven platform that analyses billions of product and market data points to continually test and ensure that your products are effectively marketed on Google.
Our technology is not just a tool; it’s a game-changer. It’s about enabling retailers to harness their data’s full power, turning insights into action instantaneously. Upp.ai combines real time market insights with first-party product data to dynamically manage ad placement and promotion of products at SKU level on pMax.
Performance Max is a big leap forward in automating your advertising using Google AI across bidding, budget optimisation, audiences and creative.
Because Upp.ai has visibility of advertising data as well as all of your product and inventory, business and market data - we use significantly more information to drive your PMax campaigns, giving Google’s algorithm the richest, most relevant realtime information possible to make your campaigns as successful as possible.
Upp.ai enables PMax to work for every individual SKU, and scales seamlessly regardless of inventory size.
We integrate with multiple systems to deliver an entire ad strategy that is aware of business goals, profitability, inventory and market conditions; as well as product information, ROAS goals and promotions.
