Upp.ai - AI Adopters in Retail
Retail, both in the UK and globally, has transformed rapidly in recent years from a business primarily focused on real-world interactions to one led by technology. The latest stage of the industry’s digital acceleration is coming from the adoption of artificial intelligence technologies.
Section 1: The Power of Adaptive AI in a data-driven world
Modern ecommerce marketing faces the challenge of shifting from correlation-based assessments to understanding the causation behind performance metrics. Adaptive AI addresses this by continuously analysing demand, competitor actions, market conditions and consumer behaviour.
Section 2: What is Adaptive AI?
Adaptive AI is an artificial intelligence tool that uses machine learning to adapt its behaviour after it is deployed. It does this by continuing to analyse new data and make small modifications, within guidelines set by its original coders.
Section 3: Meet the Adaptive AI Adopters
So which UK retailers are using these adaptive techniques in the most interesting and exciting ways – often in conjunction with other technologies – to improve their bottom line?
Say hello to 10 of the UK’s best machine-powered retailers
Say hello to 10 of the UK’s best machine-powered retailers
Section 4: The Future of AI Adoption
Clear conclusions emerge from the study of the practical uses of AI by the 10 AI Adopters.Among the retailers profiled, investment and experimentation in AI technology abounds.
But that doesn’t answer the question of where individual businesses should invest first, or how to start. To help elucidate the sometimes confusing and always fast-moving world of AI use in retail, and adaptive AI in particular, we have identified the following key messages.
But that doesn’t answer the question of where individual businesses should invest first, or how to start. To help elucidate the sometimes confusing and always fast-moving world of AI use in retail, and adaptive AI in particular, we have identified the following key messages.
Section 5: What we expect to see more of in UK retail
There are a vast range of technologies in the AI space. No retailer can expect to deploy everything all at once, nor should a business expect to figure it out alone.
The retailers profiled among our AI Adopters are using a mixture of in-house technology development and buying in services from AI specialists. Similarly, some have made new technology-focused hires, while others have embraced training programmes for existing staff.
The retailers profiled among our AI Adopters are using a mixture of in-house technology development and buying in services from AI specialists. Similarly, some have made new technology-focused hires, while others have embraced training programmes for existing staff.
“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Joe Bloomfield
Head of Digital, Charles Tyrwhitt